Pay per Click Advertising
Pay per click advertising (PPC), or search engine advertising, allows you to advertise your product or service directly to your target market. Combining PPC with search engine optimization (SEO) services offers more power than any other advertising medium!
PPC advertising is ideal for all businesses. And, because PPC advertising can be set up very quickly, you can realize benefits almost immediately. Pay per click advertising allows you to:
- Advertise your business to a worldwide, national, regional or local audience
- Run multiple ads and quickly measure results to find out which ads work best for you
- Advertise to your target market based on keywords and key phrases
- Quickly and easily adjust your promotion message if necessary
- Stop, or pause, your advertising at any time
- Select the time of day and days of the week to display your ad
- Control your monthly spend and your cost per click per keyword
- Reach your market in a very cost effective manner
- Monitor and quantify your results with campaign tools and web analytics
- Level the playing field with larger competitors
How we help
With more than 14 years experience, we have the knowledge and creativity to provide excellent pay per click advertising results. Our copywriters know how to write ads that capture attention and generate clicks. Our ad experts take time to understand your business, research keywords and phrases to generate traffic and we know how to structure websites to direct traffic to key pages that generate inquiries or sales. Each campaign is customized specifically for each client.
When we manage your pay per click campaign we constantly monitor and refine the campaign to enhance success. We monitor click through rates (CTR) as well as cost per click (CPC). The click through rate tells us how much website traffic is generated from your ad, while the cost per click tells us the cost of obtaining that traffic. While both CTR and CPC are useful indicators the important measure is the cost per conversion. (A conversion may be the completion of an online inquiry form or the sale of products or services.) We work with you to determine how many visitors became actual paying customers and how much financial return you realized from those visitors. We want to ensure that the cost of advertising still allows you to realize your desired profit on each sale.
Why hire us?
There are a number of reasons for choosing us to manage your pay per click campaign:
- Better performance - our professional expertise can yield significantly better results. It takes time and experience to design an optimal campaign and the increased return on investment should more than offset any administration fees.
- Reduce costs - We can implement a wide range of campaign features to ensure your ad is performing at peak efficiency. And, because we do this everyday, we can do it very efficiently.
- Our broad online marketing knowledge - we know where and how you should advertise for optimum results.
- Our skills - We constantly keep abreast of changing technologies and ways to improve performance for our clients. We keep current with changing search engine algorithms to identify what works and what doesn't work to provide you with the best possible return on investment.
- Our comprehensive reporting - We provide our clients with timely analysis reports. We'll advise on your campaign success, where your budget was spent, provide suggestions for improvement, notify you on what your competitors are doing as well as inform you of new opportunities afforded by the technology.
For more information about search engine marketing, online advertising or paid inclusion, call us today at 416.421.2689, or complete our Internet Marketing Enquiry form.
