On Page Optimization
At Pinnacle Internet Marketing our search professionals can improve your search engine rankings starting in just a few weeks. Our expertise, combined with our comprehensive strategy provides proven results.
Our search engine optimization process includes a thorough review of your website, careful determination and selection of keywords for your target market and analysis of your competitors' sites.
Before we begin optimizing your website, we run a baseline report to determine where your site is ranked for your keywords in search engine results. We also run a baseline for your competitors’ sites.
Next, we examine your entire site including design, structure, technology and on page content. Our on page optimization process examines and optimizes the following:
- page title tags
- meta keyword and description tags for use of optimum keywords and key phrases
- robots tag
- keyword and key phrase use in heading tags
- keyword and key phrase use in file names
- url rewriting for dynamically generated (database driven) web pages
- keywords in image alt tags
- keywords in anchor link tags
- page size
- use of a sitemap for spiders and robots
- page and domain name age
- content and copy writing to carefully include keywords and key phrases without sacrificing readability
Once this work is complete we continue to monitor your site and compare to the benchmarks rankings. We generally expect to see results start to improve by six weeks improvement continuing beyond three months. If we see that rankings are not improving for a particular keyword, we make minor adjustments in content wording until we see results.
For more information about search engine marketing, online advertising or paid inclusion, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.
