Our SEO Ethics
Some search engine optimization companies use unethical tricks and techniques to artificially boost the search engine rankings of websites. This contributes to a dilution in the quality and accuracy of search results.
To combat these tricks, search engines continue to refine their search algorithms in an attempt to identify and exclude spam techniques. Websites found using these techniques may be severely penalized in search engine rankings or banned from the search engine entirely.
If you use one of these unethical search engine optimization firms, you're putting your website and online business at severe risk.
At Pinnacle Internet Marketing we use only ethical SEO methods. We only use techniques that are approved by search engines and that produce lasting results.
The following are some unethical search engine optimization techniques that should never be used:
- automatically generated doorway pages
- cloaking and false redirects
- keyword stuffing
- hidden text or hidden links
- pages loaded with irrelevant words
- duplicate content on multiple pages
- misspelling of well-known websites
- unrelated and centralized link farms
- other methods that try to trick search engines
While these techniques might provide short term results, it's very likely that your site will eventually be banned from search engines. Why put your website and business at risk?
Ethical search engine optimization is about everyone winning
We always optimize websites for users rather than search engine algorithms. Search optimization companies who optimize for particular search engine algorithms will find their results to be inferior with increasing personalization.
When optimizing your site, we never make use of any techniques that are regarded as "search engine spamming". Some of these techniques may yield temporarily high rankings but we would never risk being penalized, or barred, from the major search engines in the longer term.
For more information about out how our search engine professionals can help you, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.
