Copy Writing
As part of our Search Engine Optimization process we review and suggest changes to your website copy. We review all suggested changes with you and seek your approval before the changes go "live". Our copy writing and copy editing process includes:
- Careful inclusion of keywords and key phrases without adversely effecting readability
- Optimized copy to ensure appropriate keyword density
- Attention to headings and sub-headings to include keywords and key phrases
- Unique page title tags and meta tags on all pages
- Inclusion of keywords and key phrases in anchor text
- Overall text layout to ensure all content can be read by search engine spiders
- Excellent readability for your site visitors
Selection of keywords and key phrases
Before writing or editing copy we work with you to identify keywords and key phrases that are important for your target market. Next, we prepare a list of keyword variations. We use variations to avoid extensive repetition and enhance readability for your site visitors. We also use singular and plural forms of words for more variability.
Prepare copy ensuring keyword density
Next we carefully prepare your copy including your keywords and key phrases into descriptive paragraphs and bullets. We aim for a maximum of 200 - 400 words per page with a keyword density of 5 - 10%. Higher densities can penalize your site in search engine rankings.
Headings and Sub-Headings
We ensure your keywords appear in appropriate heading tags since search engines give greater weighting to keywords in these tags.
Page title tags, meta tags, anchor text and emphasized text
Next we include your keywords in the page title and anchor text since search engines give greater weighting to keywords within these tags. We review the text content and emphasize keywords where appropriate. We also include your keywords in the meta description tags and meta keyword tags. Meta keyword tags are now given little if any weighting in the search engines.
Text Layout
We pay particular attention to ensuring a highly usable and search engine friendly format for your page layout. Keywords and key phrases are included main headings, followed by subheading and paragraph text with appropriate keyword density. We include additional subheadings and paragraph text as required.
Readability
We also pay special attention to constructing highly readable web pages. Since web visitors scan text rather than read text we bring attention to key text through the use of subheadings, bolded text and bulleted lists.
For more information about search engine marketing, online advertising or paid inclusion, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.
