Search Engine Optimization - SEO
Harness the potential of your website with search engine optimization. SEO will drive targeted traffic to your site, generating enquiries, leads and sales. With search engine optimization your website becomes a cost efficient, invaluable marketing tool.
Our Search Engine Optimization process begins with a thorough understanding of your business and your target market. Next we examine the current state of your website for both on-page and off-page search optimization.
On-page Optimization
Based on our understanding of your target market, we compile a preliminary list of the most beneficial keywords and key phrases for search optimization. As part of this process we examine the most relevant keywords and search phrases that produce the highest number of searches each month. We also check for less used keywords that could drive niche business to your site.
Next, we prepare a detailed breakdown of your website's strengths and weaknesses. We review your page design and layout, your content and the structure of your site. Then we examine your competitors’ ranking for your keywords across the major search engines. (We typically monitor more than 30 search engines.) Finally we’ll suggest alternate keywords and key phrases that could drive additional business to your site.
Our comprehensive on-page website optimization includes:
- research and interview-based keyword and key phrase generation
- a detailed analysis of the structure and functionality of your website
- a thorough examination of page titles, meta tags, heading tags and emphasis tags
- site coding enhancements and new page creation where appropriate
- a comparative evaluation and analysis of competitors' sites
- development of uniquely optimized web pages
- review and optimization of internal links
- site script (text) analysis and enhancements
- minor technical site modifications
- url rewriting where appropriate
- extensive and ongoing reporting
Read more about on-page site optimization.
Off-page Optimization
Our comprehensive off-page website optimization includes:
- a comparison of back links to your website and competitor sites
- an evaluation of the quality of back links
- analysis and selection of keywords and key phrases for off page links
- determination of appropriate high quality back links - directories, associations etc.
- recommendations and implementation to create high-quality back links
Find out more about off-page site optimization.
Read about our comprehensive search engine optimization process.
For more information about search engine marketing, online advertising or paid inclusion, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.
