Paid Inclusion
Pinnacle Internet Marketing provides Paid Inclusion, or Pay for Inclusion, services. Paid Inclusion typically allows your website to become listed in less than a week in search engines or directories that offer this feature. Without paid inclusion, becoming listed in search engines' organic search results typically means you will need to wait for search engine spiders to find, and index, your site. While it's important for your site to rank well in the organic, or natural, search results you should be aware of the following:
- Search engines may take up to many months to index your site.
- Search spiders may not index your entire site.
- Search engines may show cached, or "stale", pages if you have updated them since they were last indexed.
With paid inclusion, your site, or specific pages on your site, can be included in search engine results in a very short period of time. Paid inclusion is offered on Yahoo!, AltaVista, Excite and other search engines, but not Google.
Trusted XML Feeds
Pinnacle Internet Marketing can also work on your behalf to pay Yahoo to include your pages across their search network using "trusted XML feeds", also called "trusted feed," or "XML data feeds".
This service is generally reserved for large, dynamically generated e-commerce sites where products are added or changed frequently. With trusted feed, a submission fee for each page you want to include is not required, just a pay-per-click fee. The feeds can be turned off at any time if they don't provide a positive ROI, so tracking clicks and conversions is important.
The significant advantages of this include:
- Very quick results — no long waiting to become listed.
- Site visitors can be directed to specific pages that generate conversions and results.
- Most recent web pages will always be indexed.
Pay for inclusion does not guarantee top rankings. Pay for inclusion simply means that your web pages are guaranteed to be indexed and included in search results. Where your pages appear in search results will still depend on their relevancy to keyword search terms. Because of this, pay for inclusion should always be done in conjunction with Search Engine Optimization.
For more information about search engine marketing, online advertising or paid inclusion, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.
