Off-page Search Engine Optimization
Adding original content to your site provides good on page optimization, but it only addresses part of search engine optimization. Pinnacle Internet Marketing also addresses off-site optimization issues particularly building links from other websites.
Benefits of Links and Link Building
We can build additional links to your website to help you benefit from:
- increased usability of site information
- generation of direct traffic from trusted sources
- building user trust in your website
- building search engine trust in your website
- establishing your site in communities
- free link advertising
- enhanced market intelligence through link analysis
The number and quality of incoming links are key factors in achieving superior search engine rankings. Every quality, relevant website that links to your site helps improve your ranking. Source of quality links include:
- online business directories
- association sites
- external blogs
- corporate blogs
- article syndication sites
- press release sites
Online Business Directories
Online directory websites generally have significant visitor traffic and strong page ranking. Listings in directories like Yahoo, Best-Of-The-Web and business.com, provide very valuable back links to your website. They can be implemented relatively easily, and often inexpensively - some charge annual listing fees. In addition to the major directories, we can help obtain listings in industry directories and local "yellow-page" type directories. Search engines consider links from trusted directories to be the one of the most valuable types of links. These directories are well-established with significant Internet traffic, are well-maintained, and are considered "trust-worthy". If they link to your site, your site must also be "trust-worthy".
Association Sites
If you are a member of a major association, request a link from its member pages to your website. Association links offer similar benefits to directory links, and they are generally free. However, they may take longer to be set up. Valuable association links include:
- Chambers of Commerce
- Boards of Trade
- Industry Associations
- Ethnic and Cultural Groups
- Environmental Groups
These sites are considered "trust-worthy", so if they link to you, your website must also be "trust-worthy". A link from a major association website will result in a high quality back link to your site and help your site rank higher in search results.
External Blog Sites
Popular blogs can drive significant traffic to your website through just one link. As the blog post ages, traffic will naturally decline, but the link will remain and pass along its "trust value". External blogs typically link to corporate sites for news, article resources, references, and items of interest. Creating these sections on your website increases probabilities of a blogger noticing, and subsequently linking to you. This exposure generates the potential to obtain additional links from other blogs.
Corporate Blog Sites
Our specialists would be pleased to work with you to create a corporate blog. Corporate blogs have many marketing benefits in addition to the benefits of links from your own corporate blog (direct traffic, passing along "Trusted Rank", you have complete control over the frequency, position and function of the link text within your posts to specific pages on your corporate site. Good blogs include proper markup, accessible pages, careful attention to titles and headings, solid content and links to your website.
Article Syndication Sites
We can help you write articles — to become an authority. In addition to increasing brand awareness and establishing your website as an authority site, the benefits of links from article syndication sites include:
- Direct traffic to your site through 'by-line' or 'signature' links where author credits are given
- Links increase your TrustRank on major search engines and increase your site rankings
- Articles can have multiple links to your site, providing you with more control to use keyword and key phrase variations for optimum keyword density
- Articles are often archived which maintains the lifespan of the links
- Articles syndicated on websites with high PageRanks generally provide your website with increased PageRank through the links
Press Releases
Press releases are one area of search engine optimization where we work very closely with you to carefully craft content. Press releases are typically posted on "trusted" news syndication sites, as well as local and regional, or industry specific news sites. We work with you to write the release so we have complete control over keyword placement and usage as link text. News sites are generally well-established, well-visited, well-maintained, and useful resources - they are "trust-worthy", so if they link to your site, your website must also be "trust-worthy".
Every press release issued to an online media service, guarantees at least one quality link to your website. However, additional quality incoming links can be obtained when other websites pick up your press release and add it to their directory, complete with the link back to your site. Depending on your industry and the header and content of your press release, a single press release can result in several high quality links back to your website.
For more information about out how our search engine professionals can help you, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.