Internet Marketing Plan
Our actionable Internet Marketing Plan is designed to:
- enhance your brand
- generate leads and sales
- improve customer loyalty and retention
To develop an optimal Internet Marketing Plan for you we start with a thorough understanding of your business, your target market and your online objectives. With this understanding we:
- examine your current search engine marketing strategies
- conduct a thorough review of your website including structure, usability and content
- review your online advertising and media mix
- examine your website's conversion rate
- analyze your website's placement in organic search engine results
- compare your website's performance to that of your competitors
- define realistic and measurable goals within your budget
Internet Marketing Plan
Based on your online goals, your budget, our understanding and analysis, we'll develop a comprehensive Internet Marketing Plan. Our plan will outline a Search Engine Marketing strategy, an optimal search media mix, complementary online marketing activities, as well as recommendations for your website structure, usability and content. Our Internet Marketing Plan is designed to provide you with the maximum client conversions and return on investment. Our plan will detail and estimate costs to:
- implement your search engine marketing strategy
- research and select keywords and key phrases
- develop text ads
- manage your online marketing campaign
- design targeted landing pages on your website
- develop conversion enhancements for your website
- implement organic Search Engine Optimization
- submit your site to search engines offering paid inclusion
- submit text ads to paid search networks
- develop and implement complementary online marketing to augment the search strategy
- estimate your return on investment
We'll review our recommended strategy with you and discuss any last minute adjustments you think may be necessary.
For more information about search engine marketing, online advertising or paid inclusion, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.
