Website Content Tips
The text on your website is one of the most important determinants of your website's ranking. Generally, the more content you have in your site the better. Search engine spiders examine your website for each page's topic, content and relationship to other pages. The more content you provide, the more content the search engine spiders will read and the more valuable your page is to both search engines and your site visitors.
The following tips will help you improve your website ranking in search engine results.
- Targeted Keywords and Key Phrases - Make sure you are aware of the keywords and key phrases visitors will use when searching and include them regularly. Each page on your website should include specific, targeted keywords and key phrases throughout the content. Be careful not to use the same phrases too often or the search engines may penalize you for "keyword stuffing". It's best to include your keywords in a natural manner that maintains readability for your site visitors.
- Write for Site Visitors - Write text with your website visitors in mind. Your pages should be easy to read and understand. Spamming your page with keywords only serves to make your pages less readable and search engines will penalize your site ranking. Search engine technology has progressed so that "spam" pages can be easily identified, so always write for your visitors.
- Add New Content - Adding new content often is a terrific way to keep search engines coming back to your site. The more content you create, the more opportunities you provide for other sites to link to your information. Generally, the more sites that link to yours, the higher your search engine rankings.
- Original Content - Do not copy information within your site or from other websites. Search engines consider this a form of spam and will penalize your ranking. With time and effort you can create original content for each web page and realize improved search engine ranking.
- Use HTML formatting tags - Always use relevant html formatting tags. Search engine spiders look for formatting elements to identify headings and keywords. Use heading tags, bold tags, italic tags and bulleted lists to highlight your keywords and key phrases. Don't overuse these formatting elements. Remember, above all, your site must be readable for your site visitors.
In summary, add carefully formatted, original, keyword-optimized content to your website on a regular basis and your search engine rankings will continue to improve over time.
