Links and Search Engine Optimization
Carefully constructed internal site links and links from external sites are extremely important considerations for search engine optimization.
Internal Site Links
Use descriptive text containing keywords and key phrases when constructing links within your website. Search engine algorithms place a heavy weighting on the text contained within link anchor tags.
Inbound Links
Inbound links, or links from other websites, are important for two reasons:
- the number and quality of inbound links is a key factor used by search engines, particularly Google, in determining how well your website ranks
- inbound links generate visitor traffic
To enhance your search engine ranking you will want to have other relevant websites link to yours. Be sure that major directories like Yahoo as well as industry specific sites link to your website. Avoid using 'link farms' (websites whose sole purpose is to exchange links) since these can adversely affect your rankings with major search engines.
You might also want to start a blog on one of the main blogger sites like blogger.com. If you decide to start a blog make sure it contains relevant and useful information and link your blogs to specific pages on your website.
Careful attention to creating descriptive internal links containing keywords as well as developing relevant inbound links to your website will certainly help your site rank higher in search engine results. Obtaining inbound links is time consuming, but it's worth the effort.
