Search Engine News
Google Introduces a New Ad Format On AdWords - Text Links
March 21, 2007
Google has introduced a new ad format on Google AdWords - Text Link Ads.
The text link ads are simple hyperlinks with descriptive anchor text that can be placed by advertisers within their regular text. The result - links that they blend in better and result in higher click-through rates.
This new ad format features:
- Anchor text length up to 90 characters
- The links include the title “Ads by Google” to identify them as paid search advertising
- Ads do not include any additional descriptions.
Google suggests using less than 5 words in the text link ads, to allow publishers greater flexibility in placing the ads. The best ads are probably simple mentions of just your brand name, which the publisher can then place in the best context on their page.
